Sony is in deep controversy with its this ad campaign in Holland, which, as one can see above, depicts a "white PSP" model violently holding the mouth of a "black PSP" model in honor of the launch of its ceramic white PSP. The Company insufficiently defended themselves to GamesIndustry.biz with the following: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model," and "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed images. Two similar ads can be found on Dutch PSP site, and such a concept is still considered to be offensive by many.

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