A white woman grappling with a black woman, that's what was Sony PSP ads in the Netherlands which caused many to engage in some grappling of their own, mostly with issues and allegations of racism. Sony has now confirmed that they have yanked the ads and banished them to a mysterious marketing misfire graveyard. The decision was made based on the global reaction to an ad that was largely aimed at a specific country said a Sony representative. The representative also said that, we wish to apologize to those who perceived the advert differently to that intended. Sony will apply greater sensitivity in our selection of campaign imagery and their impact in other countries. One shocking thing was that Sony claims to have only received a single complaint from within the Netherlands. It clear from this that Internet always has a global eye on the moves of a large and popular corporation.

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