Sony has defended its advertisement which some thought smacked of racism. We are of course referring to the commercial which was about the 'ceramic white PSP'. A Sony spokesperson has responded to GamesIndustry.biz that there was no racist message involved but the commercial merely focussed on the difference between the white and black PSPs. "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

According to the spokesperson, "All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose."

Despite defending their stand, there is now confirmation that Sony will not run the same campaign outside Holland where bill boards have been showing these ads.

These ads can be seen at : Yourpsp.com

Source: Eurogamer