Apple later bought pink iPods for women, features were same just there was a new color, similarly Motorola later bought variety of colors in their Moto-Razr including pink for women. Many companies were using this color strategy in their business. Repainting the same product in a variety of colors has become a business strategy these days and sales get a boost. Nintendo has recently announced a Pink version of its most admired Nintendo DS Lite. Nintendo has given it the name as "Noble Pink”. The Pink Nintendo DS Lite goes on sale in Japan from July 20 for 16,800 Yen ($ 145).

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